Content Marketing in De Pere, WI
Content marketing is a critical piece of today’s marketing plans. It is the process of creating valued content that attracts and retains an audience; an audience that eventually will become consumers. Our content marketing services help businesses attract and retain customers by providing high-quality content like e-books, infographics, buyers’ guides and whitepapers that readers can’t resist.
The content you publish matters. In the world of internet marketing, content can make or break a business. Content gets shared. Content gets searched. Content gets attention. Good content gets customers. Bad content drives customers away.
Our content marketing agency helps businesses across many different industries create and distribute the type of content that their customers want. We work closely with you to share your story in a compelling manner that hooks your readers and keeps them coming back for more.
Build an Effective Content Marketing Strategy
Every customer, every buyer, is on what we like to think of as a buyer’s journey. In the early stages of the journey, they are just becoming aware that they have a need. Soon, the awareness turns into consideration, when the buyer considers his/her options to fulfill their need. The journey concludes with a decision, when the buyer chooses a solution to their problem or need.
An effective content marketing strategy builds on this journey, providing a resource at each juncture that eventually guides the buyer to making a purchase with your company. It’s our job to help you identify what buyers need and how your business relates to that, then create and make available the content that aids them in their journey.
When you think about it this way, content marketing is less about you – the business – and more about your customers or potential customers. What do they need? How can you help them? If you can do this well, buyers will feel a connection to your brand, product, or service, and eventually become a paying customer.
How are we able to do this? By getting to know you, your business, your customers, and your goals. What can we do now to get you where you want to be next year? It’s a very purposeful and strategic approach to customer cultivation.
Our content marketing agency develops custom strategies that may include any or all of the following to build your customer base:
- Blog posts
- Authoritative articles
- Optimized press releases
- Optimized content for search engines
- Images, graphics, and infographics
Common FAQs For Our Content Marketing Agency
What is content marketing?
Content marketing is a form of online marketing that revolves around the creation and sharing of material (content) rather than the sale or promotion of certain products or services. Content marketing is a subtle way to generate interest in a product, service, or business with the expectation that the interest will eventually pay off and lead to a sale down the road.
You may hear the term “inbound marketing” used as well. Content marketing and inbound marketing go hand-in-hand. Our content marketing agency utilizes inbound marketing methods to help our clients help their customers and prospects.
Does content marketing have a significant impact with consumers?
Absolutely! Content marketing helps prospects find solutions to the challenges facing them while building good will for your company. It helps you build a relationship and establish trust with the prospect. It also plays an important role in search engine optimization.
How long does it take to see results?
Content marketing is not a quick fix but more of a long-term investment in your business, product, or service. It is not unusual for companies to wait 6-12 months before they start to see results. However, results typically grow and compound over time, so after that initial waiting period, you may notice quicker and better results as you continue your content marketing plan.
How can we find out if our content is affecting the bottom line?
One of the beautiful things about content marketing is that its effect can be measured. For example, we can see how many people are viewing your blog posts and, from there, how many people are clicking your call to action to download an e-book or white paper or request a quote. Additional tools like HubSpot make measuring and viewing these results easily accessible.
What's more important: having more offsite content directing traffic to my site, or on-site content boosting my site footprint?
Both play a role in effective marketing, but our content marketing agency typically prioritizes building content on channels you own, such as your website, over channels you don’t own. That being said, offsite content can play a large role in attracting customers to your site, so it should not be dismissed out of hand. It is an integral part of the process.
How much do content marketing services cost?
Cost varies greatly and is heavily influenced by project scope and your needs. We recommend contacting us to discuss your situation so we can provide you with an accurate quote.
Assess Your Content Marketing Needs For Free
Not sure if your website is meeting your content marketing needs? Contact Rooted Marketing for a free inbound marketing assessment. The assessment will help you identify areas of strength and weakness in your website and can be used as a starting point for developing your content marketing strategy.