SEO Marketing in De Pere WI
Search engine optimization, often shortened to SEO, is a critical component of marketing today. Our SEO company helps businesses implement targeted, effective, and ethical SEO marketing strategies that make it easier for the company to be found online.
Consumers use search engines for everything nowadays. SEO strategies work within that framework by making your business more visible to search engines. When a website is more visible to a search engine, it ranks higher on search engine results pages (SERPs). This is important since most users only look at the first one or two pages of search results to find what they are looking for. If you don't rank well for your product or service, you miss out on gaining a new customer.
Rooted Marketing's SEO services are designed to boost those rankings and increase the visibility of your business.
Understanding SEO Marketing
While you might still consider "location, location, location" to be important to your business success, in some cases it is "ranking, ranking, ranking" that is more important. This is especially important for gaining new customers. If they can't find your company online, they will never know what you have to offer and how you can help them. SEO marketing can change this.
Search engine optimization involves using the content and structure of your website to make it more visible to search engines. When the search engines pick up on that content/structure, your website is returned on their results pages for that given content or search term (keyword). This is considered an organic, or non-paid, search result and it's incredibly valuable.
Our SEO marketing techniques include:
- Auditing and making changes to website framework.
- Analyzing how visitors use your website.
- Optimizing content and landing pages with long tail keywords.
- Improving site responsiveness for desktop and mobile usage.
- Adding images, links, keywords, and video to internal pages.
- Conducting keyword research to better understand what customers are looking for.
- Leveraging social platforms.
SEO is constantly changing. Search engines change the algorithms that are used to rank websites all the time. What worked last year may not work quite as well this year. Keeping up with all those changes is something most businesses simply do not have the know-how or time to do, but Rooted Marketing does! Our SEO company stays up-to-date on SEO techniques and search engine changes to provide you with effective SEO services that boost your rankings.
Common FAQs For Our SEO Company
- What is SEO Marketing?
SEO marketing involves working with you to help your website "get found" online by people who are looking for the products and/or services that your business provides. It's a way of using search engines and keywords to promote a business online.
- How does SEO work?
Think of the search engine as a road that leads to different businesses (websites). You still need road signs along the way (SEO content) to get traffic to your business/website. Rooted Marketing can help you create these road signs.
- How much does SEO cost?
Our SEO services typically range from $500 - $1500 per month depending on the scope of the project. SEO packages are customized based on client goals and needs. All of our services begin with a conversation about your business, your goals, and your needs.
- What are SEO services?
SEO services are website design, analysis, and content marketing services that affect how a website is seen, viewed, or found by search engines.
- What is the best article length for SEO?
This really depends on your industry and your overall marketing goals. In general, fewer pieces of high-quality content will rank better than large quantities of poor content, regardless of length. That said, you'll need to consider your audience and how long they will want to spend reading an article. Some industries have consumers that love 2500+ word white papers. Others have consumers who want a short, quick read that they can fit in when they have a few minutes to spare. We have seen posts ranging anywhere from 300-1,000+ words. This variability is another reason we put such emphasis on getting to know you, your business, and your audience before developing a custom SEO marketing plan.
Find Out How SEO Marketing Can Work For You
If you're not happy with how your website is ranking with search engines, contact Rooted Marketing for a website review. We can help you learn what is working well and what isn't and recommend SEO solutions that can improve your rankings.
Contact us online or at 920.340.0355 to learn more about our SEO services.